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Welcome to the big screens. Super Retina the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS Max is everything you love about iPhone. Taken to the extreme. Super Retina. The custom OLED displays on iPhone XS Max deliver the most accurate color in the industry, HDR, and true blacks. And iPhone XS Max has our largest display ever on an iPhone.